Huff Post: Elon Musk Appears To Threaten Advertisers Wary Of His Twitter Takeover
November 8, 2022
Newly minted Twitter CEO Elon Musk launched an apparent attack on skittish advertisers late Friday as he faces a potentially devastating advertising exodus from the social media giant he just took over.
After Musk said that Twitter “has had a massive drop in revenue” because of “activist groups pressuring advertisers,” a supporter tweeted that the billionaire weaponize his 114 million Twitter followers.
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“Name and shame the advertisers who are succumbing to the advertiser boycott. So we can counter-boycott them,” wrote Mike Davis, a Republican former Senate and White House aide.
Musk replied: “A thermonuclear name & shame is exactly what will happen if this continues.”
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