November 8, 2022
Newly minted Twitter CEO Elon Musk launched an apparent attack on skittish advertisers late Friday as he faces a potentially devastating advertising exodus from the social media giant he just took over.
After Musk said that Twitter “has had a massive drop in revenue” because of “activist groups pressuring advertisers,” a supporter tweeted that the billionaire weaponize his 114 million Twitter followers.
“Name and shame the advertisers who are succumbing to the advertiser boycott. So we can counter-boycott them,” wrote Mike Davis, a Republican former Senate and White House aide.
Musk replied: “A thermonuclear name & shame is exactly what will happen if this continues.”
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