IAP founder writes op-ed bashing Google and Apple on privacy
April 20, 2020
All of this begs the question: what is in it for Apple and Google? We might assume that in Google’s case it is because the company wants to use the data it collects to feed its digital advertising juggernaut. Google depends on digital advertising for a steady 90 per cent of revenues. Always has done. Probably always will. Apple is, of course, a hardware company so the jury is still out on what it will use the data for in years to come. There is also the explanation that the companies provided, which is to do their part to fight the pandemic. But companies also have shareholders and quarterly earnings reports to answer to and this is not going to change anytime soon. You can read more here.
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Unlike the Big Tech monopolies, the Internet Accountability Project pledges to never sell or share your personal information, which is your property.